Cathay Pacific's new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong has been revealed.

Told through the electrifying energy and vibrancy of the airlineʼs home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) to embody all necessary safety protocols while educating customers in an informative and engaging way.

With its deep roots in Hong Kong, Cathay Pacific strives to promote Hong Kong as a favoured destination and gateway to travellers from all over the world. The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the cityʼs iconic landmarks, bustling happenings, worldclass arts and cultural attractions, natural landscapes and more. Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding
themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District,
the iconic Peak Tram, Yau Ma Teiʼs historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.

To mark the launch of the video, Cathay Pacific held a preview event at The Sky
Lounge, The Upper House on 26 July, hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau and attended by distinguished guests including Hong Kong Tourism Board Executive Director Dane Cheng and Commissioner for Tourism Vivian Sum.

Replacing the current inflight safety video introduced over seven years ago, the new version will be progressively rolled out across Cathay Pacific flights from 1 August 2024 onwards.
As the first airline in Asia to join the IATA Turbulence Aware Platform in 2023, Cathay Pacific is committed to strengthening its safety and operational excellence to elevate the flying experience for its customers.