As part of its Bring on Wonderful campaign, Virgin Australia is launching a world-first middle seat lottery which turns the least popular seat into maybe the most popular.

The middle seat, which has always struggled for popularity, will be transformed into the luckiest seat on the plane with more than $230,000 worth of prizes up for grabs throughout the competition, for guests who either select or are assigned a middle seat when flying with Virgin Australia until Sunday 23 April 2023.

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For each week of the competition, one winner will be randomly selected from guests who enter the Middle Seat Lottery, winning one of 26 prizes. Prizes up-for-grabs include:

• Platinum Velocity Frequent Flyer Status plus one million Points.

• A cruise in the Caribbean with Virgin Voyages, including return Premium Economy flights to the USA with United Airlines.

• Flights and tickets to your AFL team’s away games in 2023.

• Flights to Melbourne plus entry to the AFL ‘Before the Bounce’ pre-game lunch, AFL

Grand Final seats, a pre-game boundary line experience, merchandise and entry to the AFL Grand Final after party.

• A helicopter pub crawl extravaganza, including return flights to Darwin

The full prize list can be viewed here.

How to enter the Middle Seat Lottery in three easy steps

1. Be a Velocity Frequent Flyer member, aged 18 years or older;

2. Fly in any middle seat on a Virgin Australia-operated domestic flight by Sunday 23 April 2023;

3. Open the Virgin Australia app and tap the Middle Seat Lottery tile to find your flight and enter your details. Entrants must enter the competition within 48 hours of their flight’s scheduled departure time.

Winners will be contacted via email after each week's draw. Those who aren't already Velocity Frequent Flyer members can join for free, here.

To celebrate the launch of the Middle Seat Lottery, Virgin Australia Group CEO Jayne Hrdlicka surprised an entire flight of unsuspecting travellers flying on VA219 from Melbourne to Adelaide today (Monday 24/10), with each guest seated in a middle seat receiving a Virgin Voyages sailing valued at up to $5,999 USD. Virgin Australia ensured no one went home empty-handed, offering each aisle and window seat passenger 10,000 Velocity Points.

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