Singapore Airlines is a big winner in the annual AirlineRatings.com Airline Excellence Awards taking out Best Long Haul Airlines Asia/Pacific, Best Economy Class and being rated 3rd in the rating agency’s Top Ten. AirlineRatings.com the world’s only safety and product rating website promotes excellence and innovation in the airline industry and the pinnacle of these efforts is its Airline Excellence Awards. Best Long Haul Airline There is little surprise that Singapore Airlines has won Best Long Haul Airline for Asia/Pacific as the airline has been at the forefront of long-haul flying for decades. It was the launch customer for the Boeing 747-400 which started non-stop flights from Singapore to London in the early 1990s and it also operated A340-500s on the ultra-long-range non-stop routes from Singapore to New York and Los Angeles. The airline also pioneered seat back videos for economy passengers and has been relentless in its innovations for all cabin classes. Recently the airline unveiled a new business class along with premium economy. This year Singapore Airlines started taking delivery of a large fleet of revolutionary Airbus A350s and it will soon receive the Boeing 787-10. Best Economy The airline has always been a leader in the economy class product going back to the 1960s, when as Malaysia-Singapore Airlines, it introduced free headsets and free drinks to economy passengers. And the innovation has never stopped with the airline continually upgrading its in-flight entertainment system which has always been an industry leader. Read Geoffrey Thomas’s review of Singapore Airlines service here World Ranking To be named in the top ten, airlines must achieve a seven-star safety rating and demonstrate leadership in innovation for passenger comfort. AirlineRatings.com developed its unique seven-star rating system after two years of evaluation and consultation with the industry’s governing body the International Civil Aviation Organization. For the yearly ranking the editors of AirlineRatings.com, some of the most experienced and awarded, combine four major international industry and government audits, with another nine key criteria that include: fleet age, passenger review ratings, profitability, investment rating and key product offerings to arrive at a ranking. According to AirlineRatings.com Editor-in-Chief the editorial team is “looking for leadership, airlines that innovate to make a real difference to the passenger experience particularly in economy class.” This year Singapore Airlines is ranked 3rd.