Virgin Australia has launched Virgin Track Your Bag, the country’s first-ever airline baggage tracking tool across more than two thirds of its domestic network. The tool allows guests to know where their bag is at every step of the journey.

The tool, which has been two years in the making, comes as lost baggage remains a pain point for travellers across the globe. Despite this, Virgin Australia far outperforms the industry average for mishandled baggage, with a mishandled baggage rate of just 1.5 per 1,000 guests – five times better than the last recorded industry average in 2022.

With guests now free from the fear of losing their bags next time they fly, Virgin Australia is anticipating a rise in guests checking in baggage as a result.

Virgin Australia baggage tracking will be available on select flights departing the following airports from today (Monday 28 August 2023)

• Melbourne
• Sydney
• Brisbane
• Adelaide
• Gold Coast
• Canberra
• Newcastle
• Ballina Byron
• Sunshine Coast
• Hamilton Island
• Launceston
• Hobart
• Townsville
• Rockhampton
• Mackay

Baggage tracking will be available on select flights departing Perth, soon.

Passengers can track their bags in three easy steps

1. Download the Virgin Australia app.
2. Enable push notifications via app settings.
3. Once enabled, a series of push notifications will be sent to the guest’s phone throughout the journey, including upon the bag being checked-in, transferred to an international partner airline, and available for collection at the final destination. The tool will also advise the guest which carousel the baggage is available for collection from.

Virgin Australia Group Chief Customer and Digital Officer, Paul Jones said the airline is proud to be the first airline in the country to offer travellers a baggage tracking tool.

“It’s our mission to be Australia’s most loved airline and that means we need to listen to our customers to ensure we are offering the services that are most important to them,” said Mr Jones.

“We know the potential of lost baggage is a concern for travellers globally and anticipate this announcement will give many guests that extra level of comfort knowing where their bag is at every step of the journey.     

Over the past two years, Virgin Australia has committed to investing over $400 million in customer experience improvements and new technology. To date, the airline has launched new websites, app upgrades, a new loyalty management system, new high-speed Lounge and onboard Wi-Fi, first-to-market technology and more.

As part of this investment, last month the airline announced a $110 million upgrade to the interior cabins of the airline’s existing Boeing 737 fleet to include new seats, in-flight Wi-Fi and in-seat power.

For more information on the Virgin Australia’s baggage tracking tool, visit here. The Virgin Australia app can be downloaded for free, here.

SUGGESTED READ: VIRGIN FLEET UPGRADE