Emirates as Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup, Emirates is celebrating the arrival of the much-anticipated 2024-25 NBA season with a stunning nose-to-tail livery dedicated to the league.

The new livery features a striking blue gradient across the fuselage, punctuated by the NBA logo. The distinct Emirates lettering has transformed from its unique gold font to red, appearing alongside an illustration of a basketball bouncing between the NBA and Emirates logos. The fuselage’s new look is complemented by vibrant red engine cowls emblazoned with the distinct white calligraphy that makes up the Emirates logo.   

The Emirates-NBA A380 livery was a full repaint, as part of an elaborate project encompassing design, painting, production and installation to bring the customised aircraft to life.

Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand said: “We are proud to be the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup. The new livery is a celebration of the marketing partnership and the game which brings people together from around the world, and we hope to spread the passion and connect with fans across basketball-loving nations across our network. We also look forward to showcasing unique onboard experiences starting next month, with a host of NBA-themed products and services to inspire and delight our customers.”

The 2024 Emirates NBA Cup tips off on Tuesday, Nov. 12 with a doubleheader on TNT with the New York Knicks visiting the Philadelphia 76ers at 7:30 p.m. ET, followed by the Golden State Warriors hosting the Dallas Mavericks at 10 p.m. ET. Group play continues through Tuesday, Dec. 3, with each team playing four designated Group Play games on “Cup Nights” on Tuesdays and Fridays.

Eight teams will advance to the Knockout Rounds, which will consist of single-elimination games in the Quarterfinals, played in NBA team markets on Tuesday, Dec. 10 and Wednesday, Dec. 11, and will culminate with single-elimination Semifinals on Saturday, Dec. 14 and Championship Tuesday, Dec. 17 at T-Mobile Arena in Las Vegas. More information about the Emirates NBA Cup is available here.