Well, well, well—after more than a decade of head-scratching, deep-sea searching, and conspiracy theories running wild, the Malaysian government has finally given the go-ahead for another attempt to find the missing Malaysia Airlines Flight 370. If that sentence feels familiar, it's because we've been here before.

This time, Texas-based marine robotics firm Ocean Infinity will take on the challenge—again. The company has been poking around the southern Indian Ocean for weeks now, running surveys and gathering data in the area. So, was this "final approval" just a formality? Did they already think they were onto something? Or were they just hoping Malaysia would eventually cut the red tape and let them make it official? Either way, the hunt is back on.

A "No-Find, No-Fee" Gamble

Ocean Infinity is working under a "no-find, no-fee" contract, meaning they only get paid a hefty $70 million USD ($110 million AUD) if they actually locate the wreckage. Given their last search in 2018 turned up exactly nothing, it’s a bold bet—but clearly one they think is worth taking.

The company has been in the region for weeks now, conducting reconnaissance missions and testing new technology in hopes of succeeding where a multinational $200 million search effort and their own previous attempt both failed. This time, they'll be targeting a new 15,000-square-kilometre patch of the ocean, which, theoretically, should hold the answers.

Families Still Waiting (And Waiting... And Waiting)

For the families of the 239 passengers and crew, this latest development is another chapter in a seemingly never-ending nightmare. For more than a decade, they’ve been fed a steady stream of vague updates, shifting search areas, and washed-up debris that led to more questions than answers. It simply isn’t OK.

More than 20 pieces of MH370 wreckage have washed up on African shores and Indian Ocean islands, but the plane’s final resting place remains a mystery. The hope is that new data analysis and Ocean Infinity’s improved technology will finally solve it.

Will This Finally Be the End?

The search for MH370 has already drained hundreds of millions of dollars, making it one of the most expensive aviation hunts in history. And yet, despite satellite data indicating the plane likely ended up in the remote southern Indian Ocean, the wreckage remains elusive.

So, will this finally be the search that cracks the case? Or are we just setting ourselves up for another "final approval" announcement a few years down the road?

One thing’s for sure—this mystery isn’t done with us yet.