Citilink is a low-cost airline headquartered in Indonesia, and serves as a subsidiary of its parent company, Garuda Indonesia. The airline was initially launched to operate shuttle services between Indonesian cities but has since expanded to become a key player in the regional budget airline market. The founding of Citilink was part of a strategic initiative to capitalize on the growing demand for affordable air travel in Southeast Asia. Over the years, the airline has grown significantly, benefiting from the rising middle class in Indonesia and the increase in tourism across the region. Citilink predominantly serves domestic destinations but has been gradually adding international routes to cater to the Southeast Asian market. The fleet of Citilink is comprised exclusively of narrow-body jets, which are typically favored by low-cost carriers for their fuel efficiency and suitability for short to medium-haul flights. The selection of these aircraft is aligned with Citilink’s strategy of cost minimization and operational efficiency. By maintaining a uniform fleet, the airline benefits from simplified operations and reduced costs related to training and maintenance. Additionally, this strategy allows for quick turnaround times and more frequent services, essential for maximizing profitability in the budget airline sector. The airline stresses on green operations and aims to modernize its fleet to keep up with new technologies that offer better fuel efficiency and reduced emissions. Citilink provides a range of services geared towards budget-conscious travelers, focusing on delivering reliable and comfortable air travel at competitive prices. While maintaining affordability, the airline does not compromise on safety or customer service. Services on board are generally streamlined to allow for cost savings, with additional services available for purchase, allowing passengers to customize their travel experience according to their needs and budget. In line with digital advancements, Citilink also offers a user-friendly online booking and check-in process, catering to the tech-savvy consumer. This approach to service, combined with a strong emphasis on punctuality and safety, has helped Citilink to carve out a significant niche in the competitive low-cost airline market in Indonesia and the broader Southeast Asian region.